Catchment Mission Fit · interactive study

    
  
Auckland · 606 catchments · public record

It does nothing
until you touch it.

Five hundred and sixteen thousand households are on this surface. None of them will show you anything until you reach for them. Move across it — colour happens where your hand is, and nowhere else.

move across the surface
briefing

What this is, before you touch anything

Written for someone who has never opened a spreadsheet in anger.

the ledger · tap a line for where it comes from

Recapturing 10% of all 22 catchments$0.46m
Allocating $254m of capex 5% better$12.7m

the six phases · tap to open

what you can do on this page

the rest of the work

—
—
—measure
—households
—to four square
—to woolworths
attunement

It guessed from where you first touched. Run along the strip if it guessed wrong — the surface answers in whatever colour you leave here.

structure

Five kinds of household, seven ways they differ

The pins sit flat until you pass over a row. Nothing is compared for you — you compare it by reaching.

instrument

Move the thresholds and watch the list move

The distances that decide this list are judgment, not findings. Rather than defend them, here they are — change them and the list below rewrites itself. Everything starts where the written study set it.

1.00 km
2.00 km
5.00 km
×1.00

A sensitivity test, not a measurement. Real pedestrian routing needs a road network this page does not have. What it shows is the direction of the error: straight-line distance always understates the walk, so every catchment here is at least this far away, never nearer.

Then tap the surface above. Every catchment recalculates against it.
the twenty-two

Where the format does not fit the mission

—

consequence

What recapture is actually worth

Drag the dial. The chain runs from the spend in those catchments down to what reaches the co-operative's earnings — at its own published margin, which is thinner than most people assume.

10%recapture
and this is the finding
—

Allocating the co-operative's $254m of annual capital 5% better is worth roughly $12.7m — that many times the recapture at this rate. The twenty-two catchments were never the prize. They are the proof the method finds things.