Shelly / Guide
Shelly guide

Performance: daily sales, bridge and channels

Three views that explain why the headline number moved.

At a glance

How it works

  1. The forecast is the sum of the best model per category (see Forecasts).
  2. The bridge uses per-SKU prices and units in both weeks.
  3. Channel lines come from the channel column in the sales export.

Method & formulas

Volume
(units this week − units last week) × last week's average price
Mix
(Σ mix share this week × last week's SKU price − last week's average price) × units this week
Price
Σ (price this week − price last week) × units this week

How to read it

Limits & safeguards

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