Shelly / Guide
Shelly guide

Categories: P&L and budget

Category management is where commercial decisions are made: range, space, price and promotion.

At a glance

How it works

  1. Contribution = gross margin − waste − markdown.
  2. Budget = the same weeks last year × (1 + growth %).

Method & formulas

Contribution
GM − waste value − markdown value
vs budget
sales − budget

How to read it

Limits & safeguards

Ask Shelly

How's Food To Go?Which categories are behind budget?

Type or say these in the chat on the main page.

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